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Ford Bronco Desert Rising package parked in a desert landscape with bold magenta exterior graphics visible

New Cars, Industry, Buying Guides July 28, 2026

Ford Bronco Desert Rising Package Adds a Bright New Look to the Off-Roader

Ford has revealed the Bronco Desert Rising package, a bold appearance-focused addition tied to its Custom Garage program. The early details point to personalization and visual impact more than new off-road hardware.