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A small boxy BYD electric kei car driving through a dense Japanese city street

Electric Vehicles, New Cars, Industry August 2, 2026

BYD’s $13,000 Kei EV Pushes Into Japan’s Small-Car Stronghold

BYD has launched a low-cost electric kei car for Japan, putting a Chinese automaker directly into one of the country’s most protected and brand-loyal vehicle segments.